Effortless sun protection, made for outdoor families.
UPF 50 clothing designed to protect their skin and your peace of mind - all day, everyday.
Our Fabric + Our Promise
Did You Know?
Skin cancer is the most common cancer in the world, and much of our lifetime sun exposure happens during childhood. But here’s the challenge - babies can’t wear sunscreen before 6 months because their skin is too delicate to handle the chemicals. Even for older little cubs, sunscreen wears off, needs constant reapplication, and let’s be honest - convincing a wriggly toddler to sit still every two hours? Nearly impossible.
That’s why UPF 50 sun-protective clothing is the best way to protect their skin—blocking 98% of harmful UV rays without the stress. No missed spots, no meltdowns, and no reapplying—just effortless, all-day sun protection, so your little cubs can roam free and make outdoor memories.
